AIGA Baltimore launched a new event format, the AIGA Baltimore Community Meeting, a place where members of the creative community can participate in the development of AIGA initiatives and events.
More importantly, this provided the chapter an opportunity to establish AIGA membership value to members, non-members, students, and professionals alike.
I developed a brand strategy to further promote the event’s marketing campaign and to create a higher level of importance to delineate this event from others.
— Word association to drive creative direction
— Identify the user (defining who the community is)
— Identify formats of use
— Identify challenges
— Logo development and prototyping
— Explore our existing brand to create sub-brand for the AIGA Baltimore Community Meeting
Mark developed from the Baltimore City flag and a chat bubble.
Graphic and website text (detail)